Build a brighterfinancial futurefor today'sworkforce.

Our goal is to empower employers to help employees improve their financial well-being.

Gradifi began with the mission to offer employers a financial wellness benefit that could help their employees pay down their student loan debt—one of the biggest financial stressors of our age. And we’ve continued to grow our solutions to focus on financial well-being for employees at all stages—new to the workforce, mid-career, or closing in on retirement. We believe that by helping employers help their employees improve their financial well-being, we are collectively taking the steps to building a happier, healthier society now and for generations to come.

Gradifi was founded in January 2014 and joined the E*TRADE family of businesses in December 2019. Our company is made up of some of the industry’s most experienced professionals who lead the way in providing innovative financial benefits that empower employers to help their people work toward brighter financial futures with contributions to their student loans, options to build their financial knowledge, and help to create nest eggs for their children’s educational futures.

As more and more employers recognize the importance of financial wellness benefits for their employees, our team has grown. Yet we remain grounded in the commitment to exceptional service and innovative solutions that have led companies large and small to choose Gradifi.